CLYR, an independent platform for greater food clarity and transparency, announces newly-branded CLYRscore™ technology.
Indianapolis, IN, March 8, 2016 (Newswire.com) - Mingredients LLC recently rebranded its AcuLabel to CLYRscore (prounounced “clear score”), answering the growing consumer demand for clarity about food ingredients and manufacturing processes of packaged foods. CLYRscore gives consumers a shortcut to understand how transparent a producer is about 85 attributes for a specific food product. The online interface quickly directs consumers to specific details to find products that meet their needs.
“We’re first-to-market with this platform to provide food ingredient transparency,” states Brenda Schmidt, Chief Operating Officer. “We quickly recognized the gap between the deeper knowledge consumers are demanding, and what producers can realistically include on package labels. We are delighted that our unique solution bridges this void so effectively for consumers and producers alike.”
"We're first-to-market with this platform to provide food ingredient transparency," states Brenda Schmidt, Chief Operating Officer. "We quickly recognized the gap between the deeper knowledge consumers are demanding, and what producers can realistically include on package labels. We are delighted that our unique solution bridges this void so effectively for consumers and producers alike."
Brenda Schmidt, Chief Operating Officer, CLYR
The AcuLabel was originally launched in the summer of 2015 as a ‘digital label,’ a way for food producers to extend the information from package labels into the digital world, via the Web. Post-launch collaboration with food producers and consumers fine-tuned the company’s branding to focus on the consumer demand for clarity and transparency.
The philosophy behind CLYRscore is that everyone has a right to know what’s inside the food they buy and consume. The CLYRscore is an unbiased platform that provides consumers with information about more than 85 product attributes—health, allergens, natural/artificial ingredients, GMOs, treatment of animals, and more—that they really care about when making food purchase decisions.
CLYR™ is a independent technology platform for food producers to provide detailed ingredient and product information to consumers online. A CLYRscore rates a producer’s transparency on 85 attributes, providing consumers with detailed information that empowers their food purchase decisions. CLYR is owned and operated by Mingredients LLC, a privately held technology company based in Carmel, Indiana. For more information, visit www.getCLYR.com.
Contact: Brenda Schmidt, (317) 625-5015
# # #
Share: